Ch. 4 : The Marketing Environment

 Honda has an impact on almost any age, any culture, a lot of locations, different types of environments and any lifestyles. Today's economy, people find it hard to save up and buy a car. People need cars for work, transportation and for family purpose. Well Honda offers low prices on their cars and also good deals with low apr rates to finance a car. Honda targets any customer of any age. for an example a 16-25 year old may want a sporty car like a civic or an accord. if you're a parent and have a big family, they might consider a minivan or a SUV. For working purposes, people with farms or were they need to transport goods to places they would want to consider SUVs or pick up trucks. Environment wise, people who are going green would want to consider Honda's new hybrid cars. Location is a big factor for Honda's market, Honda is expanding to small towns and villages for people who have to transport them selfs to big citys or one place to another.