As a consumer product. Honda does a great job satisfying customers wants and need. i can consider Honda automobiles a shopping and specialty product. Cars aren't Honda's only product, Honda's product line consist of, Honda automobiles, Acura automobiles, Honda power sports, Honda Jet, Honda power equipment, Honda marine, and Honda engines. The product line depth of Honda's automobile are Fit, Civic, Insight, CR-V, and Obyssey. Each type of vehicle has different needs for customers worldwide. Honda's lineup varies by country and may feature vehicles exclusive to that region. Honda civic is a line of compact cars developed and manufactured by Honda. In the united states, civic is the 2nd longest continuously running nameplate from Japanese manufacture. Due to Honda's good quality and affordable vehicles, Honda has increased global production in Sept. 2008 to meet demands for small cars in the U.S and emerging markets. Honda produces Civic hybrids to compete with other car manufactures that are making hybrid cars. The brand name "Honda" is pretty known world wide.
This here is a Class project for my Marketing class at CUNY Borough of Manhattan Community College. Due to reading a chapter a week from the beginning of the semester, From the reading, i have to apply the elements from the chapter to what my company is is doing. Which my company is Honda. Enjoy :)
Sunday, October 30, 2011
Ch.10- Product Concepts
As a consumer product. Honda does a great job satisfying customers wants and need. i can consider Honda automobiles a shopping and specialty product. Cars aren't Honda's only product, Honda's product line consist of, Honda automobiles, Acura automobiles, Honda power sports, Honda Jet, Honda power equipment, Honda marine, and Honda engines. The product line depth of Honda's automobile are Fit, Civic, Insight, CR-V, and Obyssey. Each type of vehicle has different needs for customers worldwide. Honda's lineup varies by country and may feature vehicles exclusive to that region. Honda civic is a line of compact cars developed and manufactured by Honda. In the united states, civic is the 2nd longest continuously running nameplate from Japanese manufacture. Due to Honda's good quality and affordable vehicles, Honda has increased global production in Sept. 2008 to meet demands for small cars in the U.S and emerging markets. Honda produces Civic hybrids to compete with other car manufactures that are making hybrid cars. The brand name "Honda" is pretty known world wide.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment