This here is a Class project for my Marketing class at CUNY Borough of Manhattan Community College. Due to reading a chapter a week from the beginning of the semester, From the reading, i have to apply the elements from the chapter to what my company is is doing. Which my company is Honda. Enjoy :)
Sunday, September 25, 2011
Ch. 5: Developing a Global Vision
Honda's global plan is to further expand to various places around the world, for example, Europe, The Middle East, and Africa. Honda is putting effort to meet needs that vary by product category and country. Honda has various ways on how they target their global market. Many European automobiles markets, they are demanding to launch Honda's new hybrid models. In the Middle East and African markets, where the SUV models are highly used and popular, Honda has launched the Accord cross-tour to prepare the new CUV (cross-over Utility vehicle) category. In the power production business, Honda is expanding its sales network on lawnmowers and power generations, which is very useful and causes high environmental performance. by providing products to its demand and characteristics for each region, Honda is continually strengthening its business world wide.
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