This here is a Class project for my Marketing class at CUNY Borough of Manhattan Community College. Due to reading a chapter a week from the beginning of the semester, From the reading, i have to apply the elements from the chapter to what my company is is doing. Which my company is Honda. Enjoy :)
Monday, October 10, 2011
Ch. 15 - Retailing
Before going in to my local Honda dealership which is called Paragon Honda located in Woodside, Queens. I went to their website before going into the place to see what was going to be expected when i go in. The website is very well advertised and well detailed and explained. They had the listing of all there cars and its information. If you wanted to set an appointment with an dealer, they let you schedule an appointment. They have information on how to finance a car. Also had very good deals to offer to there customers. Also they had there own youtube videos on the site showing and describing their recent new cars. If you speak Spanish, they have a Spanish version of the site which is really helpful cause the area is very populated with Hispanics. As i looked in at youtube, two radio station had advertised Paragon Honda through the radio and on youtube.
I knew someone who had purchased a car recently and they said they got a pretty good deal on cars at Paragon Honda. He told me it was a good place to start looking for a car and to shop around since they have both new and used cars. So on Saturday i went around 2 in the afternoon with a friend to check out the place. First, let me start by saying I do not like when people try to convince me to buy things, I don't like sales pressure, I don't like being influenced to buy something and i hate. I just like to shop around alone so that I can make the decision on my own without someone sitting on my shoulders annoying me. I did not get that pressured feeling here. The atmosphere was pretty inviting, they let me do my own thing when I asked them to, and they were very helpful in answering my questions when I wanted help. When I asked them to wait a minute to think so that I can make a decision, they were respectful and courteous and let me walk around on my own. They had a pretty nice variety of cars available to look at. Saw this 2010 Honda Civic that caught my attention, they asked me if i wanted to test drive it but i still don't have my driving licence. In the end, for my first car, i would be more then happy to buy my first car at Paragon Honda.
I knew someone who had purchased a car recently and they said they got a pretty good deal on cars at Paragon Honda. He told me it was a good place to start looking for a car and to shop around since they have both new and used cars. So on Saturday i went around 2 in the afternoon with a friend to check out the place. First, let me start by saying I do not like when people try to convince me to buy things, I don't like sales pressure, I don't like being influenced to buy something and i hate. I just like to shop around alone so that I can make the decision on my own without someone sitting on my shoulders annoying me. I did not get that pressured feeling here. The atmosphere was pretty inviting, they let me do my own thing when I asked them to, and they were very helpful in answering my questions when I wanted help. When I asked them to wait a minute to think so that I can make a decision, they were respectful and courteous and let me walk around on my own. They had a pretty nice variety of cars available to look at. Saw this 2010 Honda Civic that caught my attention, they asked me if i wanted to test drive it but i still don't have my driving licence. In the end, for my first car, i would be more then happy to buy my first car at Paragon Honda.
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