This here is a Class project for my Marketing class at CUNY Borough of Manhattan Community College. Due to reading a chapter a week from the beginning of the semester, From the reading, i have to apply the elements from the chapter to what my company is is doing. Which my company is Honda. Enjoy :)
Sunday, November 13, 2011
Ch. 11 - Developing and Managing Products
As we all know, every year car company's release new models of there cars. Their new product comes with more new features and looks then the previous year model. The new 2012 Honda Civic is the 9th generation of the Civic. The overall styling has develop some changes from the 8th generation. The lineup has grown to include 8 major trim levels including the return of a higher mileage HF sedan model. The exterior of the new model is kinda the same as the previous model, it has increased both passenger and cargo space. it uses the 1.81 4-cylinder engine and its fuel economy has improved. The Si model has switched to a new 2.41 4-cylinder engine that produces a little more horsepower. The Hybrid has a new 1.51 4-cylinder engine and lithium ion battery.
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