CH. 17 - Advertising and Public Relation

Honda is very concern with its advertisements. Honda's "The Cog" commercial launched in 2003 to promote the 7th generation of Accord is a very famous commercial showing all the Accord's part and how they work together. Honda is very successful in advertising in magazines, movies, television, and billboards almost all around the world. They put a lot of effort to the advertisement campaign like what they did to the "The Cog" and other commercials.



 "Our commitment is more for the long term," says Barbara Ponce, manager-corporate advertising at Honda. Her job is to communicate Honda's corporate philosophy for its cars, motorcycles and power equipment. Recently they've been focusing on there advertisement on how their cars are good for the environment.