Ch. 7 - Business Marketing

In business marketing,Honda plays a big role in business marketing. Many businesses use Honda products to conduct their business as in transportation and reselling for profit. Types of business goods and services that Honda provide would be major equipment, accessory equipment and component part. An example of each would be jet planes, engines and generator that Honda manufactures would go under major equipment. Lawn mowers, tillers, trimmers and snow blowers would go under accessory equipment. Car parts such as engines, generators, doors etc. Are considered as component parts.


Dealer can buy cars for business use to make money out of them. Which makes Honda automobiles part of business marketing. Government can also use Honda's automobiles as a way of transportation. Taxi's companies can use Honda automobiles as transportation services.


Honda has joined together with other companies as in General Electric in their aerospace and aviation field. They both wish to develop engines and jet planes. This is an example of strategic alliance.