Ch.10- Product Concepts

As a consumer product. Honda does a great job satisfying customers wants and need. i can consider Honda automobiles a shopping and specialty product. Cars aren't Honda's only product, Honda's product line consist of, Honda automobiles, Acura automobiles, Honda power sports, Honda Jet, Honda power equipment, Honda marine, and Honda engines. The product line depth of Honda's automobile are Fit, Civic, Insight, CR-V, and Obyssey. Each type of vehicle has different needs for customers worldwide. Honda's lineup varies by country and may feature vehicles exclusive to that region. Honda civic is a line of compact cars developed and manufactured by Honda. In the united states, civic is the 2nd longest continuously running nameplate from Japanese manufacture. Due to Honda's good quality and affordable vehicles, Honda has increased global production in Sept. 2008 to meet demands for small cars in the U.S and emerging markets. Honda produces Civic hybrids to compete with other car manufactures that are making hybrid cars. The brand name "Honda" is pretty known world wide.

Ch. 18 - Sales Promotion and Personal Selling

Good sales promotion and trade promotion strategies helps Honda increase its sales. Trade sales promotion helps manufacture gain new distributors for their products and supports consumer sales promotion. Honda annually sponsor dozens of auto shows for consumers. The show attracts millions of consumers, providing dealers with increased store traffic as well as good ideas to sell the product.

Honda offers many sales through out the year. Especially toward the end of the year while they promote specials on their products because they want to sell out the models of that years car to start bringing in the new models for the following year. That is know as the End of the year clearance sale, that is a way to get customers that aren't wiling to pay full price for a brand new car.

Honda's website provide us with its promotion sales. They offer cars with low APR rates. If your leasing a car, they offer you $0 for the first months. Leasing is an example of personal selling.

CH. 17 - Advertising and Public Relation

Honda is very concern with its advertisements. Honda's "The Cog" commercial launched in 2003 to promote the 7th generation of Accord is a very famous commercial showing all the Accord's part and how they work together. Honda is very successful in advertising in magazines, movies, television, and billboards almost all around the world. They put a lot of effort to the advertisement campaign like what they did to the "The Cog" and other commercials.



 "Our commitment is more for the long term," says Barbara Ponce, manager-corporate advertising at Honda. Her job is to communicate Honda's corporate philosophy for its cars, motorcycles and power equipment. Recently they've been focusing on there advertisement on how their cars are good for the environment.

Ch. 15 - Retailing

 Before going in to my local Honda dealership which is called Paragon Honda located in Woodside, Queens. I went to their website before going into the place to see what was going to be expected when i go in. The website is very well advertised and well detailed and explained. They had the listing of all there cars and its information. If you wanted to set an appointment with an dealer, they let you schedule an appointment. They have information on how to finance a car. Also had very good deals to offer to there customers. Also they had there own youtube videos on the site showing and describing their recent new cars. If you speak Spanish, they have a Spanish version of the site which is really helpful cause the area is very populated with Hispanics. As i looked in at youtube, two radio station had advertised Paragon Honda through the radio and on youtube. 

I knew someone who had purchased a car recently and they said they got a pretty good deal on cars at Paragon Honda. He told me it was a good place to start looking for a car and to shop around since they have both new and used cars. So on Saturday i went around 2 in the afternoon with a friend to check out the place. First, let me start by saying I do not like when people try to convince me to buy things, I don't like sales pressure, I don't like being influenced to buy something and i hate. I just like to shop around alone so that I can make the decision on my own without someone sitting on my shoulders annoying me. I did not get that pressured feeling here. The atmosphere was pretty inviting, they let me do my own thing when I asked them to, and they were very helpful in answering my questions when I wanted help. When I asked them to wait a minute to think so that I can make a decision, they were respectful and courteous and let me walk around on my own. They had a pretty nice variety of cars available to look at. Saw this 2010 Honda Civic that caught my attention, they asked me if i wanted to test drive it but i still don't have my driving licence. In the end, for my first car, i would be more then happy to buy my first car at Paragon Honda.

Ch. 6- Consumer Decision Making

Honda shows all customers wants and needs when it comes to decision making. Honda provides an outstanding team of sales associates and customer service advisers so that it's customers can have all the support they need.Today's automobile market, customers are aware and interested in the cars safety features and its fuel consumption.Implying these important features in today's market are valuable to the company's consumers and future consumers. Honda also has and host many events, where they have any possible future customers and their own customers try out new vehicles that haven't come out so that they can run a test drive or check out the car inside out. An example of this event are the Auto Shows hosted every year in New York. Personally I've been to those shows and i see its a good way to attract customers. They also show all of the safety features in their products in order to make sure that the customers are safe while driving. Honda is known to be in the top rated safety award for over the years.Being that Honda's vehicles are priced at a very economical price, Honda is known best when it comes to consumers decision making.